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ZTE Corp, the second-largest telecom equipment maker on the mainland, has announced plans to increase its presence in international markets, the latest in a wave of Chinese high-tech companies aiming to expand globally.
      "US and European markets are of the greatest importance for ZTE's overseas expansion, where per capita consumption is much higher than that of the mainland and the potential is great," says Dai Shu, director of corporate branding and communications of ZTE.
      ZTE, the world's fourth-largest mobile phone vendor, is a relative latecomer to the global market and competes with Huawei Technologies Co, Ericsson and Nokia Siemens Networks.
      But buoyed by its estimated revenue of 140 billion yuan (14.9 billion euros) for this year, it is setting its sights high. Dai says the company wants 60 percent of its sales to come from overseas transactions.
      Last year, ZTE's revenue from its international operations grew 27.45 percent to about 38.1 billion yuan and accounted for 54.2 percent of total operating revenue. And for the first time in company history, the largest portion of its overseas revenue came from the US and Europe. ZTE's year-on-year growth in the two markets was 50 percent, company officials say. That is 21 percent of its total operating revenue.
      According to company figures, sales revenue in the US reached $300 million (208 million euros) in 2010, tripling the total in 2009. Sales in the US are expected to reach $600 million in 2011 and $1 billion in 2012.
       Other Chinese telecom companies have also announced their intentions of boosting their international profiles. Huawei, as well as Beijing-based Datang Telecom Technology Co Ltd, said that in the past few months they will expand their overseas markets. China Telecom Corp Ltd said in March it is expanding into Canada with a subsidiary.
      But there have been hurdles for these companies. Huawei's overseas expansion plans have hit roadblocks on suspicions that the company maintains links with China's military.
      The US government recently asked Huawei to sell assets it bought from 3Leaf, a small US firm. Three years ago, Huawei dropped a bid to invest in 3Com under similar pressures.
      In 2010, ZTE made substantial achievements in innovation to compete with its Western competitors.
      In early 2011, ZTE was ranked second by the World Intellectual Property Organization with 1,863 international patent applications. ZTE has 7 percent of the fourth-generation long-term evolution (LTE) technology patents.
     ZTE sued Huawei last month over alleged infringement of ZTE's LTE patents.
     ZTE was established in 1985 in Shenzhen, South China's Guangdong province, as a jointly owned electronics firm with only 2.8 million yuan in capital.
     In 1995, ZTE took its first steps toward globalization when it established branches in Indonesia. It now has 107 offices and subsidiaries in more than 100 countries across the world, providing services to more than 500 operators from 140 countries and regions and employing more than 85,232 people.

(source:2011-05-13,China Daily)